For the last year or so, I have been working on a campaign spearheaded by the founder of the Pears Foundation. Through Public Life, we have been there from it's infancy. It has grown and changed, but the core message has always been the same- let's all pledge to give more to the causes and charities we care about... and then do it, of course. Not that we will check up on you- we trust you!
We created the logo and an initial web presence, which was used to describe the campaign to those who needed to get involved and move it forward successfully. With advice and recommendations from different sources, the campaign grew and changed-more agencies were brought on board and we went from handling everything, to taking care of the on-line presence... Public Life's speciality.
The logo and core brand didn't change much, but it did grow, as it should have done, and is now quite mature! The website is also growing and changing all the time, so please have a play and make a pledge - see how you can change things for the better. I could post stills of the design here, but seeing it working, and experiencing it is a far better way to appreciate it, so what are you waiting for? ... off you go
givemore.org.uk
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